2. Data collection:
Website analysis:
Technical optimization (loading speed, mobile optimization, URL structure, etc.)
Content (SEO texts, keyword relevance, title structure, etc.)
Internal links
Link analysis:
Number and quality of links
Link anchors
Link growth dynamics
Competitor analysis:
What promotion channels do your competitors use?
What are their KPIs?
How can you outperform them?
Social media analysis:
Social media activity
Number of subscribers
Audience engagement