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What is it and why is it important?
Design and identity are the first things people see when they come into contact with your brand. They can create a positive or negative first impression, which can have a significant impact on how people perceive your brand.
A unique visual identity helps people remember your brand and distinguish it from competitors.
Design can be used to create an emotional connection with your target audience.
Attractive design and clear visual communication can help you sell more products or services.
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This is the visual symbol of your brand, which should be unique, memorable and easily recognizable.
The choice of fonts is also important, as they can convey different emotions and associations.
Your brand's color palette should also be unique and relevant to your target audience.
These can be any graphic elements that are used to create a unified visual style for your brand.
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